What in your mind is the most effective agent of socialisation for your generation ? How do you think it was different before ?

(1) In my mind the most effective agent of socialsation for our generation is mass media. No doubt there are many agencies which play very important role in socialisation such as family, peer group, school, caste, clown, community but now-a-days mass media is very effective agent of socialisation.

(2) Before our generation mass media was having not so effective role to play in everyonce everyday life.

3. Now-a-days the mass media has increasingly become an essential part of our everyday lives. While today the electronic media like the television is expanding, the print media continues to of great importance. Even in the print media in nineteenth century India, ‘conduct-books’ instructing women as how to be better house keepers and more attentive wives were popular in many languages.

4. The media can make the access to information more democratic. Electronic communication is some thing that can reach a village not connected by road to other areas and where no literacy centres have been setup.

5. Mass media is greatly information and exposure is greatly done day and night by some of the mass media.