The Theory Of The Firm Under Perfect Competition
If market price is not equal to marginal cost, it means price is either greater than MC (P > MC) or price is less than MC (P < MC). If P > MC, then a profit maximizing firm can increase profit by increasing its output till P becomes equal to MC. This way firm can maximise its profit. If P < MC, producing additional output beyond P = MC output level will mean losses to the firm since rising MC becomes higher than MR (i.e., P). Hence in a competitive market, a profit maximizing firm's, profit is maximum when price (MR) = MC and after this MC is greater than MR (i.e., P).
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