Explain any four obstacles in argicultural marketing.

Obstacles in agricultural marketing : Following are four obstacles in agricultural marketing.

1. Malpractices in unregulated markets : A number of malpractices prevails in Indian markets. Brokers take undue advantages of the ignorance and illiteracy of farmers. They use unfair means to cheat them.

2. Lack of adequate warehouses : We do not have adequate ware-houses. Due to it, the cultivator is obliged to sell the produce immediately after harvesting at very low prices.

3. Indebtedness : Generally the farmers are in debt. They are obliged to sell their harvests to their concerned money lenders at the prices fixed by them.

4. Inadequate market information : A farmer does not have adequate information regarding prices prevailing in the different markets. In such a situation he has to depend mostly on hearsay and reports received from local traders. He not brings his product to the market not when the prices are profitable but when they needs money.