Classify means of communication on the basis of scale and quality into two categories. Explain any two characteristics of each category.

Classification of means of communication on the basis of scale and quality :-

i. Personal

ii. Mass

Characteristics :-

i. Personal Communication System :- a. It is the most effective and advanced one and widely used in urban areas.

b. It enables the user to establish direct connect through Email to get access to world of knowledge and information.

c. It is used for e – commerce and carrying out money transaction. d. It is a huge central ware house of data, with detailed information on various items. (Letters, Telephone, Fax, Email, Internet, etc).

ii. Mass Communication System :- a. Radio broadcasting started in India in 1923 by the Radio club of Bombay and changed the socio – cultural life of people.

b. Television broadcasting emerged as the most effective audio visual medium for information and educating masses.

c. Use of satellite and synoptic view of larger area for economic and strategic reasons. (Radio, Television, Cinema, Satellite, News Paper, Magazine and Books, Seminar and Conference, etc).