Enumerate any three functions of a General Manager.

(i) Determining Objectives: Top level management sets objectives for the organisation. Forexample, an objective can be set that in the following year the sales of the company has to cross  1,000 crore.

(ii) Determining Policies: Only at this level policies related to the realisation of objectives are
formed. For example, it can be a sales policy of a company to just make cash sales.

(iii) Determining Activities: Different activities to be performed for the fulfilment of anobjective are fixed, such as sales, purchase, advertisement, production, research, etc.