Nature and Significance of Management

Question

Explain 'direction' as a function of management.

Answer

Directing: Directing refers to instructing, guiding, communicating and inspiring people inthe organisation. It includes the following four activities:

(i) Supervision: Supervision refers to monitoring the progress of work of one'ssubordinates and guiding them properly.

(ii) Communication: Communication refers to an art of transferring facts, ideas, feelings,etc. from one person to another and making him understand them.

(iii) Leadership: Leadership means that quality which influences people for the attainmentof a goal.

(iv) Motivation: Motivation means a process which excites people to work for theattainment of a desired object.

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