Explain the services offered by wholesalers towards manufacturers.

 Following are the services offered by the wholesalers to manufacturers :

1. Benefit of large orders : The wholesalers place large orders for goods of more or less standard type with the manufacturers. The manufacturers, therefore, have not to collect small orders from a large number of retailers.

2. Benefit of market trends : The wholesaler informs in time the manufacturers about the likely changes in the direction and pattern of command on account of changes in fashion, tastes etc. this help the manufacturers in regulating their production programmes.

3. Benefit of even place of production : The wholesalers place advance ordess during periods when the manufacturer have not much work to do on account of slackness in demand. This helps the manufacturers in maintaining an even pace of production.

4. Benefit of marketing functions : The wholesalers performs the marketing function too. This saves the manufacturers form the problems of storing the goods. Thus, they can concentrate more on their production function.