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Suhani a home science graduate from a reputed college has recently done a cookery course. She wished to start her own venture with a goal to provide ‘healthy food’ responsible price. She discusses her idea with her teacher (mentor) who encouraged her. After analyzing various options for starting her venture, they shortlisted the option to sell readymade and ‘ready to make’ vegetable shakes and sattu milkshakes. Then, they both weighed the pros and cons of both the shortlisted option.