What are the factors affecting determination of the price of a product or service? Explain.

Or

What is price mix? Explain briefly the factors to which the marketeers should pay attention before fixing the price of a product.

Or

Name that element of marketing-mix which affects the revenue and profits of a firm. Explain any five factors which help in determining this element.

Or

Pricing occupies an important place in the marketing of goods and services and its determination is affected by many factors. Explain any four such factors.

Or

Explain, in brief, the factors that are taken into consideration while taking decision on pricing the product.