What do you mean by the place mix? Describe the factors affecting the channels of distributions.

Or

Explain the factors determining the choice of channels of distribution.

Or

Explain, in brief, the factors on which the choice of channels of distribution depends.

Or

Choice of channels of distribution depends on various factors. Explain any four factors which affect the choice of channels of distribution.

Or

Explain ‘Market’, ‘Product’ and ‘Company’ related factors determining the choice of channels of distribution.