Sponsor Area

Attitude And Social Cognition

Question
CBSEENPS12041916

State the factors that lead to formation of attitudes. Explain the process of attitude change taking examples from everyday life.

Solution

Attitude is a state of the mind, a set of views,or thoughts, regarding some topic (called the ‘attitude object’), which have an evaluative feature.

Factors that lead to formation of attitudes:
1. Family and school environment
2. Reference groups
3. Personal experiences
4. Learning through exposure to information: Media related influence.

Process of attitude change: Taking dowry as an attitude topic (A). Suppose a person B has a positive attitude towards dowry (B-A Positive). B is planning to get his son married to the daughter to some person (who has a negative attitude towards dowry (C-A negative). The nature of the B-C attitude is the subject of study. 

If C has a positive attitude towards B, the situation would be unbalanced. B-A is positive, B-C is positive but C-A is negative.

One of the three attitudes then has  to change this attitude change can take place in B-A relationship (B starts to dislike dowry) or in the C-A relationship (C starts to like dowry) us in the C-B relationship (C starts to dislike B).