What is the difference between sampling and non-sampling errors?
The purpose of the sample is to take an estimate of the population. Sampling error refers to the differences between the sample estimate and the actual value of a characteristic of the population. It is the error that occurs when you make an observation from the sample taken from the population.
The difference between the actual value of a parameter of the population and its estimate is the sampling error.
Non-sampling errors are more serious than sampling errors because a sampling error can be minimised by taking a larger sample. It is difficult to minimise non-sampling error, even by taking a large sample. This type of error arises from recording of incorrect response.