What are the factors that affect the reliability of samples ?
1. Size : Choice of an appropriate sampling method increases the reliability of data.
2. Sampling errors : Sampling errors reduce the reliability of sample. A sampling error arises due to drawing of inference about the population on the basis of a few observations. There are two types of sampling errors : 1. Biased error, 2. Unbiased error.
3. Non sampling errors : They are more serious than sampling errors because a sampling errors because a sampling error can be minimised by taking a larger sample. It is difficult to minimise non-sampling error, even by taking a large sample. Some of the non-sampling errors are :
(a) Errors in data acquisition
(b) Non response errors
(c) Sampling bias.