Sponsor Area

Theory Of Consumer Behaviour

Question
CBSEENEC12013515

Explain how the following influence demand for a good:
Rise in income of the consumer.

Solution

Rise in income of the consumer:
Income of consumer is an important determinant of demand. The rise and fall of the demand for a good as per the rise in income of consumers depends upon the nature of good. Normal goods have a positive income elasticity of demand, so as consumers' income rises, more will be the demand. A rise in the income of the consumer will increase the demand for the good. In the case of Luxury goods and services, demand rises more than proportionate to a change in income. Inferior goods have a negative income elasticity of demand meaning that demand falls as income rises.