Sponsor Area

Rural Development

Question
CBSEENEC11009273

Do you think various measures taken by the government to improve agricultural marketing sufficient? Discuss.

Solution

Agricultural marketing encompasses all activities in moving farm products from the producers to the final consumers such as storage, transport, processing etc. In India, agricultural marketing was regarded as operationally inefficient and exploitative in character. Hence to improve the position of agricultural marketing following things are required:

(a) Facilities for storing goods.

(b) Adequate and economical transport.

(c) Eliminination of intermediaries.

(d) Basic information of market conditions to get better prices for the produce.

The above mentioned requirements for efficient agricultural marketing can be also classified into:

(i) Promotion of cooperative agricultural marketing societies.

(ii) Development of regulated markets where marketing practices have been standardised so as to provide encouragement to farmers to come to mandis to dispose off their produce and prevent them from exploitation in the hands of dalals.

3. Grading and standardisation of produce to help the farmer to fetch better prices.

4. Developing warehousing facilities, road transport etc.

5. Declaration of support price that offers a minimum price to the farmers for their produce.