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Field Surveys

Question
CBSEENGE12024930

What is the importance of direct personal interview method, t.e., direct personal investigation?

Solution

Merits of direct personal investigation:

(i) The collected data is original.

(ii) There is highest degree of accuracy.

(iii) Reliablity of data.

(iv) Uniformity in collection of data.

(v) Possibility of encouraging response from the people.