Mr. Sidharth Pandey is the marketing manager of ‘Swastik limited’. He is a loyal employee of the company. He makes all possible efforts to enhance the public image of company‘s products that is the sole reason of continuous rise in company‘s sales. Whatever sales target he determines, he realizes much more sales every time. It means that every time there occurs positive deviation .Mr. Pandey remains in constant rapport with production manager. He always endeavors that the products of the company should be of high quality .On account of maintaining a high quality of the product, he is always ahead of his competitors. As a marketing manager, he also fixes the price of company’s products. While fixing the prices he takes special care to ensure that prices should have no adverse impact on the consumer. His main aim is to present a true image of the company and its products in advertisements.
- Which step of controlling process has referred to in the above paragraph? Clarify
- Identify any two values directed to the society by Mr. Pandey.
- Third step of controlling process is actual performance with standards.
- Good health and Reasonable price.
