Sameera is a manager of a large company manufacturing toys for kids. She plans her new winter collection of toys in the month of August. Then, she ensures that there is adequate workforce. She continuously monitors whether production is proceeding according to the plans. She asks the marketing department to prepare their promotional and advertising campaigns also.

Identify and explain the concept of management in the above para.

What characteristics does the above para highlight? State.

Solution

Coordination: It is the force that binds all the functions of management. It is the common thread that runs through all activities such as purchase, production, sales, finance, etc. to ensure continuity in the working of the organization. Coordination is not a separate function of management. It is the essence of management. It is implicit and inherent in all functions of management:
(a) Top management plans for the entire organization.
(b) According to these plans, the organizational structure is developed and staffed.
(c) In order to ensure that these plans are executed according to plans, directing is
required.
(d) Any deviation between the actual and the standard performance is corrected at
the stage of controlling.
Coordination is a continuous process. It begins at the planning stage and continues till controlling.