Question
Differentiate between ‘Objective’ and ‘Strategy’ as types of plans.
Solution
| Basis | Objective | Strategy |
| Meaning | Objectives are an end-point which has to be achieved. | Strategies are comprehensive plans to achieve organizational objectives. |
| Nature | Flexible, changes with the availability of relevant resources. | Flexible, identifies required resources. |
| Objective | Determined by the top management to align all departments accordingly. | A department prepares it as per top management. |
| Scope | Scope is wide as it covers all other plans like policies, strategies etc and covers overall business. | Scope limited to particular departments or business units. |
