Sponsor Area

Internal Trade

Question
CBSEENBS11004481

 Specify the characteristics of Fixed Shop Retailers.

Solution
 Characteristics :

1. Compared with the itinerant traders, normally they have greater resources and operate at relatively large scale. However, there are different size groups of fixed shop retailers, varying from very small to very large.

2. These retailers may be dealing in different products, including consumer durable as well as non-durable goods.

3. This category of retails has greater credibility in the minds of customers, and they are in a position to provide greater services to the customers such as home delivery, guarantees, repairs, credit facilities, availability of spares, etc.