Question 1
What do you understand by the word brand? List two reasons why building brands is central to advertising?
Solution
By ‘brand’ we mean that a particular product is marked with a name and logo which differentiate it from other products in the market. Building a brand is central to advertising so that buyers don’t get confused among the various products in the market. But just naming the product is not enough; the buyers have to be convinced that a particular brand is better than others.
